Privacy Policy

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Digital Property Group Terms of Service and Privacy Policy

1. Terms

By accessing the web site at https://digitalpropertygroup.com, and http://dpgapp.digitalpropertygroup.com you are agreeing to be bound by these web site Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this web site are protected by applicable copyright and trademark law.

2. Use License

Permission is granted to temporarily download one copy of the materials (information or
software) on Digital Property Group web site for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:

– modify or copy the materials;
– use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
– attempt to decompile or reverse engineer any software contained on Digital Property Group’s website;
– remove any copyright or other proprietary notations from the materials; or
– transfer the materials to another person or “mirror” the materials on any other server.

This license shall automatically terminate if you violate any of these restrictions and may be
terminated by Digital Property Group at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.

3. Disclaimer

The materials on Digital Property Group website are provided “as is”. Digital Property Group
makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties, including without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Further, Digital Property Group does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its Internet web site or otherwise relating to such materials or on any sites linked to this site.

4. Limitations

In no event shall Digital Property Group or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption,) arising out of the use or inability to use the materials on Digital Property Group’s Internet site, even if Digital Property Group a Digital Property Group authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.

5. Revisions and Errata

The materials appearing on Digital Property Group website could include technical, typographical, or photographic errors. Digital Property Group does not warrant that any of the materials on its web site are accurate, complete, or current. Digital Property Group may make changes to the materials contained on its web site at any time without notice. Digital Property Group does not, however, make any commitment to update the materials.

6. Links

Digital Property Group has not reviewed all of the sites linked to its Internet website and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by Digital Property Group of the site. Use of any such linked web site is at the user’s own risk.

7. Site Terms of Use Modifications

Digital Property Group may revise these terms of use for its web site at any time without notice. By using this web site you are agreeing to be bound by the then current version of these Terms and Conditions of Use.

8. Governing Law

Any claim relating to Digital Property Group’s website shall be governed by the laws of Melbourne, Victoria without regard to its conflict of law provisions. General Terms and Conditions applicable to Use of a Web Site.

Privacy Policy

Your privacy is important to us, and it is Digital Property Group’s policy to respect your privacy regarding any information we may collect while operating our websites. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our privacy policy.

– Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
– We will collect and use of personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.
– We will only retain personal information as long as necessary for the fulfillment of those purposes.
– We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
– Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
– We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
– We will make readily available to customers information about our policies and practices relating to the management of personal information.

We are committed to conducting our business in accordance with these principles in order to
ensure that the confidentiality of personal information is protected and maintained. Digital Property Group may change its Privacy Policy from time to time, and at Digital Property Group’s sole discretion.

Raine&Horne sells their first property through Facebook – as seen on Seven’s Sunrise

By | Agent Sites, Facebook | No Comments

A leading NSW Central Coast real estate firm has unlocked the secret to monetising social media with the sale of an off-the-plan property by the use of Facebook.

  • A Sydney buyer has secured an off-the-plan apartment in Terrigal for $810,000 after responding to a Facebook marketing campaign
  • Email is considered yesterday’s technology, with many buyers and tenants now preferring more contemporary platforms such as Facebook

Raine & Horne Terrigal/Avoca Beach has sold the apartment in the ‘Scenic Terrigal’, a residential development located at 65 Scenic Highway, Terrigal for $810,000 via the social media phenomenon.

“With over 1,000 likes on our Facebook page – facebook.com/raineandhorne – and with new features which enable friends to search, rank and share properties for sale and for rent through the Digital Property Group’s Facebook Real Estate app, we are not surprised we have secured our first property sale via Facebook, and a first for our region,” says Brett Hunter, General Manager, Raine & Horne Terrigal/Avoca Beach.

“The initial buyer enquiry came through Facebook, with questions answered by us via the social media platform’s chat facility. Meetings were booked, prices negotiated and a deal struck for a final purchase price of $810,000.”

The 3-bedroom, 2-bathroom apartment comes with a 2-car garage and glimpses of the water and beach, and is perched in the very popular Terrigal Bowl.

“The apartment is one of eight luxury units in Scenic Terrigal, which are all available for sale,” says Mr Hunter.

Raine & Horne Terrigal/Avoca Beach selling agent, Cameron Clayton, says, “Email is considered old-fashioned now, with many buyers and tenants preferring to work with us via faster, more contemporary platforms such as Facebook.

“The sharing of videos through Facebook is also a massive way for us to engage with new buyers,” says Mr Clayton, who commissioned a bespoke website –scenicterrigal.com.au – to showcase the Scenic Terrigal development.

For more information on the Facebook Real Estate app used by Raine&Horne Terrigal/Avoca Beach’S office click the below image and try it out today, or contact Peter from the Digital Property Group at pk@digitalpropertygroup.com or 0435 765 1620435 765 162 and add this feature to your Facebook page today!

Facebook-Real-Estate_App_RaineHorne_Terrigal1Click the image or click here to try
Raine&Horne’s Facebook property app

How to Generate More ‘Likes’ for your Real Estate Office’s Facebook Page

By | Facebook, Social Media, Websites | No Comments

Facebook offers socially savvy real estate agents a brilliant way to connect with the community they operate in as well potential buyers and renters.

People connect with your office based on proximity to where they live. Ask yourself this question… You live in Paddington, Sydney, and you like to keep up-to-date on the property market and news. Would you a) connect with real estate offices within the suburb you live in and surrounding suburbs or b) connect with real estate offices 10-20kms away? Every real estate agent gets caught up with how many ‘likes’ and fans can they get and from where. The reality is the quality in your fan base will generally congregate within close proximity to your actual office. For this reason, your page should be area and community focused, and an informative platform designed around what’s going on in your local area.

Having relevance to your audience lies with consistent and consumer driven content. Content that entices engagement and is considered valuable to your audience from an area point-of-view. For this reason, and many others you should use Facebook as news platform. Become a thought leader in the area you operate in, and build connections so that when your fans feel the need to connect with you on a property buying level they are already comfortable with your knowledge and understanding of both the property market and local area that you operate in. This is the key to becoming a trusted brand on social media, and a great source of information for potential customers coming across your page seeking relevance to their search.

5 ways to improve your pages engagement

1. Post Helpful Content and Tips

Remove the urge to post ‘just listed’ and all your listings to your page. Whilst you live and breathe property your audience will lose interest in the content you are posting and will no doubt disengage from your page. Keep your content helpful, and informative. Post top tips, and helpful home ideas for the avid property buyer. Social media is about building relationships and trust with your audience, and offering value. Look to inspire people with relevant property content for renovations, and interior design and the like. Highlight community events, and news. Educate your fan base and remove the desire to be too salesy. Remember to track your each posts reach, and see what creates the most engagement across the week, and look to generate future content based on the highest engagement.

2. Utilise your Cover Image for Interesting Properties, and Upcoming Events

Facebook changed the image vs. text regulation on cover images. You can now add 20% text to your images and promote events and properties through your cover image. Why not have a ‘property of the week’ displayed there with a link back to your to your website and the property. What local events are happening in the area that you can highlight in your cover photo? What new cafes or businesses are opening up in the area that you can highlight? There a plethora of interesting and informative news stories that you can publish to your cover photo. Change it up once a week or every fortnight. It keeps your page fresh and your fan base looking out for the next interesting topic to come along. Remember it’s a news platform so start spreading the news!

3. Incorporate Images and Video in Posts

Most of us now know that images and videos are taking over as the most shared content on Facebook. Do note though, when sharing videos keep the file size small and length succinct. It’s great to post a video about recent market updates or an office profile. However, remember in Facebook if the video is too long you’ll lose your audience. Be smart and post property teaser videos, brief market updates. A large majority of traffic on Facebook is now on mobile devices, and if you don’t have 4G then the speed at which the video downloads will hinder the user experience and increase your bounce rate.

As for images, well we like to see visual content. Post anything and everything that is interesting. From local area architecture, to staff birthdays, right through to unique property features worthy of a comment or two. It’s not rocket science, and you’ll find the highest likes and comments will generally come by the most peculiar images posted.

Develop a content plan that helps you plan what to post throughout the week. Then look to schedule posts in your activity log at the start of the week. At least you don’t have to worry about when to post content as it will be pre-planned and drip feed to your page as and when you schedule the content to do so. Track the times chosen for each post and the reach and level of engagement. You’ll start to see patterns on when the best time to post content to your page is.

4. Add your Listings to a Facebook Tab

Whilst I mentioned earlier not to list all your properties in Facebook, I mean on your news feed. There is no reason why you can’t allow your fan base the ability to search for property while they land on your Facebook page. We developed the Digital Property App – a real estate app for Facebook designed to offer the user the same experience a property portal offers but displaying your own properties via Facebook. Keeping the user in their personal space with the freedom to come and go and not be taken out of Facebook.

You can also use the app to share properties with your vendors, landlords directly through the app. Utilise the app in your agent’s business pages, and virally market your properties with a click of a button. People can also comment on properties, encouraging and promoting further engagement socially via the real estate app. To find out more check out some of our clients pages. Click here for more information.

5. Reach Out to your Community

Now that you’re on Facebook, look for businesses that are also on Facebook within your community. Become a fan of their page, and they will no doubt return the favour. Look to affiliate with these brands and businesses and cross promote products and services. Can the local salon offer 20% off a blow-dry exclusively to your fan base? What about the local coffee shop. Why not promote $3 coffees on Friday between 2-3pm via your page to increase patronage at their coffee shop. Get involved in your community; ask the right questions, affiliate with the right people and in return you’ll become more attractive and more approachable.

The key with social media isn’t to sell your services, but rather become a ‘thought leader’ in the area you operate in. You want people to be drawn to you based on your knowledge and involvement in the local community. Through clever marketing techniques and affiliations you will be able to build a rapport with future clients as an afterthought of what it is you do day-to-day. Help your community and in return they will help you… So get involved!

If you would be interested in knowing more about best practice in Facebook then don’t hesitate to contact us for a one-on-one coffee. We are always happy to help the avid agent get more out of their adopted social media platforms. Email Peter at pk@digitalpropertygroup.com.

How to setup up your Facebook Business Page

By | Agent Sites, Facebook | No Comments

SETTING UP YOUR LOCAL BUSINESS PAGE

If you are ready to take the next step and adopt Facebook as part of your online strategy then here’s a few pointers on how to setup a Business Page.

You can setup a new business profile test account if you prefer to keep your personal profile separate, or alternatively set this up via your own personal account.

1. Sign into your account.

2. Enter the following URL into your browserhttps://www.facebook.com/pages/create.

3. Select either Local Business or Place (You can setup both if you like).

4. Select Real Estate from the category drop down menu.

5. Enter your Business name. Preferably in a searchable manner. I.e. Real Estate Agent Brand followed by Suburb or Region. Having long and difficult names can result in the inability to find you online. Keep it simple.

6. Enter your office’s address and relevant business details, and agree to Facebook’s Terms and Conditions.

7. You can also set up admins to manage the business page. See below admin panel example. Bear in mind in order to set up an admin they need to ‘Like’ your page first.

DOWNLOAD FACEBOOK CHEATSHEET

Top tips for Tweeting as an Estate Agent

By | Agent Sites, Social Media, Twitter | No Comments

Mastering Twitter can be an interesting concept for real estate, so I have jotted down some key points to think about when adopting Twitter as part of your Social Media strategy. Maximising your reach and understanding the purpose of twitter can help get you on track to tweeting successfully.

Twitter like all social mediums should be looked at from a thought leadership point-of-view. You should use Twitter to help broaden your community reach and share your knowledge as a community member. Most of us have worked, lived and breathed the areas we operate in. When it comes to local property knowledge and even local news you as many of your agents are abreast of key events and activities going on within the community. Use your knowledge to share and comment online and people will inevitably be drawn to your tweeting actions. Just posting the results of the weekend and a property here and there isn’t enough to capture nor captivate your audience – it is the insider knowledge of your area that people living and working there care about.

Here are just a few points to think about.

1. Personality is crucial – it is more important to get individual flair across rather than remaining a “faceless” corporation

2. Create a list of key people in your industry to follow

3. Try using popular #hashtags to increase the number of followers

4. Talk to people directly using their Twitter handles to increase followers

5. Make sure your autosignature has a link to Twitter

6. Write a letter to your clients to proactively announce that you are on Twitter and they may follow you if they are also tweeting

7. While your ultimate aim should be to have more followers than you follow, make an effort to follow relevant people to your community/business and you should be followed back

8. Ask questions when tweeting to encourage engagement

9. Use pictures to bring local news to life

10. Spend around 10 minutes each morning on Twitter (as a rule of thumb)

11. Make sure your Twitter account is linked with your LinkedIn and Facebook account

12. Where possible, try to include links back to your website

13. Do an area search to find who is active on Twitter in your area and make sure you follow and learn from them